Who we are

Five years ago, ChingonX began as a campaign to create awareness and remove stigma around sexual health, in partnership with an incredible nonprofit. Over time, it grew into a T-shirt brand that celebrated Latin/o/a/x culture, Pride, and the power of living authentically — while also supporting small businesses with custom merch.

Now, it’s time for the next chapter.

ChingonX will always be the foundation and the spark that led us here, but today we’re thrilled to introduce:

We’re continuing our mission of celebrating Latin culture, uplifting authenticity through bold, unique designs, and empowering small businesses to bring their vision to life. But now, we’ve expanded into a full-service merch and SWAG partner — your one-stop shop for all things custom.